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Culture Jamming

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“Culture jamming,” a term Dery has popularized through articles in The New York Times and Adbusters, is media hacking, neo-Situationist sociopolitical satire, and guerrilla semiotics, all in one. Media hoaxers, billboard bandits, pirate broadcasters, fan-fiction authors of “slash” stories, makers of video mash-ups, and other vernacular media wrenchers who intrude on the intruders, hijacking ads, newscasts, Hollywood movies, and other mechanisms of social control and repurposing them to politically subversive or perversely personal ends, are all culture jammers.